Digitaler Campus: Understanding the Contemporary Art Scene

The online workshop with Valentina Galossi covers the topic "Understanding the Contemporary Art Scene: Communication and Public Relations for Artists" and is directed to all professional artists that are interested in improving their communication and public relation skills in the contemporary art world. The art market is transforming rapidly, and over the last decade new tools have emerged, that are playing a crucial role. The use of social media has become a very important tool for artists, not only to engage your audience but also to actively promote your work. In this 4 hour workshop, the participants will navigate together a new understanding of the contemporary art scene while exploring the following fundamental topics for artists: - Optimizing your digital presence - Press release - Brand and visual identity - Strategic engagement with your audience (Newsletter and Social Media Networking) - Art Marketing - Presenting art to buyers With the experience of Galossi as an independent curator working in galleries, artist's studios as well as on the promotion of contemporary artists, she will introduce some case studies, including some exemplary examples, and examine some different strategies to build a strong online presence of the participant's professional artwork. Note: Course participants will receive the access link for the workshop after purchasing the ticket.